Tracey Lawrence is a graphic arts expert of long standing. Having cut her teeth as a typographic proofreader and quality controller in New York’s premiere shops in the late 1980’s, she made the transition from “conventional” film-based work flows to desktop publishing in 1994. One of the world’s first Macintosh owners (she still has her first 128K beige toaster from 1984 in storage), Tracey took to Quark Xpress, Illustrator and Photoshop with great enthusiasm. An early adopter of InDesign, she taught the first sessions offered at the very first InDesign Conference in Palm Beach, FL in 2003.
In 2007, Tracey earned her Master of Science from NYU in Digital Imaging and Design, migrating her print and web design chops to video editing, animation and broadcast design. One of the first freelance assignments she took on after she earned her degree was to be “in-sourced” by NIIT in India to write more than half the questions for the Adobe Certified Experts Exam for Illustrator CS3.
Since 1998, Tracey has made teaching a core part of her business, Graphic Detail, Inc. She has cross-trained personnel at leading service bureaus, taught desktop publishing at NYC Technical College in Brooklyn, and taught various applications to a wide range of professionals for the Association of Graphic Communications, where she earned the distinction of Instructor of the Year in 2001. She has worked for publishing houses such as Hearst Magazines in NY and in-house studios at Foxwoods Casino in CT and Power Creative in KY. At FIT in NY, Tracey taught faculty how to edit in Final Cut. She spent three semesters as an adjunct professor at her alma mater, at NYU’s Graphic Communications Masters program, giving industry leaders a better understanding of the Creative Suite applications and how to create efficient work flows with this rich tool set.
What sets Tracey apart from other instructors is that she only teaches the applications she knows best, demonstrating what works (as well as what doesn’t work) from real life experience. Best practices is always high on her list of priorities. She explains difficult concepts in understandable ways, and also considers herself fluent in the rarefied technical language she calls “productionese.”