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adaptation

This category contains 8 posts

Adventures in Site Building: Dreamweaver versus Muse

As mentioned in my last post, I received an unexpected holiday gift: a new client in need of a web site and social media branding. Now that I had a check in hand and a little money in the bank, I decided I could justify migrating to Creative Cloud, Adobe‚Äôs subscription-based service. Through Creative Cloud, … Continue reading

Learning Curves

2012 was a very tough year for most of us. As if the economy itself wasn’t bad enough, natural disasters entered the fray and brought the dismal “recovery” to a complete standstill. Companies that were just beginning to think about spending again got sidelined, either directly or indirectly, by storm damage. The volume of proposals … Continue reading

Perspective

Natural disasters serve an important function: they force us to look at life another way. Whether you are directly impacted or watching the developments on TV or online, you will be moved, provoked, inconvenienced. I live at 600 feet. Trees are the unwitting enemies during storms up here in the North Pole of NJ. Lakeside … Continue reading

Blind Faith: When AppleCare Doesn’t

As one of the longest running Mac users in history, I think it’s safe to say I have some credibility in this arena. My first was the original beige toaster released in 1984, the 128K Macintosh. Steve Jobs’ and Woz’s signatures (along with several others) were embossed inside the case of this first edition. I … Continue reading

You Know More Than You Think You Do

I’VE KNOWN THIS FOREVER. YOU DON’T? When you’ve been in a business for a while, there are things you tend to take for granted. I’ve been in the graphic arts for so long, sometimes it’s hard for me to believe that the whole world has not yet caught on to the idea that ink and … Continue reading

On Winning and Not Losing

On Tuesday, July 31, 2012, I took part in a competition for women entrepreneurs called “Make Mine A Million” (“M3”), an annual event sponsored by Count Me In (an organization promoting the success of women entrepreneurs) and OPEN by American Express. The whole idea behind these events is to bring business women together to inspire … Continue reading

Because Art DOES Matter

As I freely admit, I live in New Jersey, but I am from BROOKLYN. And you can’t take the Brooklyn out of this girl. Nor can you deny her basic need to be within driving distance of “The City” (aka Manhattan). Unlike so many of my dearest friends, I have never been able to move … Continue reading

Sinking Ships

Back in the early 1990’s, I worked for a type shop called Characters Typographic Services. In case you don’t know, type shops were businesses that consisted of craftspeople who knew how to make the printed word look glorious. We did work for all of the major New York ad agencies: Ammurati & Puris, Lois Pitts, … Continue reading

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