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This category contains 13 posts

Adventures in Site Building: Dreamweaver versus Muse

As mentioned in my last post, I received an unexpected holiday gift: a new client in need of a web site and social media branding. Now that I had a check in hand and a little money in the bank, I decided I could justify migrating to Creative Cloud, Adobe’s subscription-based service. Through Creative Cloud, … Continue reading

Learning Curves

2012 was a very tough year for most of us. As if the economy itself wasn’t bad enough, natural disasters entered the fray and brought the dismal “recovery” to a complete standstill. Companies that were just beginning to think about spending again got sidelined, either directly or indirectly, by storm damage. The volume of proposals … Continue reading

Screen Resolution

There’s no point in stressing about things over which we have no control, so I went and had a decent weekend after surrendering my MacBook Pro for up to five days to execute the display repair. I got some other things accomplished at the mall. The weather improved. The head cold that laid me low … Continue reading

Blind Faith: When AppleCare Doesn’t

As one of the longest running Mac users in history, I think it’s safe to say I have some credibility in this arena. My first was the original beige toaster released in 1984, the 128K Macintosh. Steve Jobs’ and Woz’s signatures (along with several others) were embossed inside the case of this first edition. I … Continue reading

You Know More Than You Think You Do

I’VE KNOWN THIS FOREVER. YOU DON’T? When you’ve been in a business for a while, there are things you tend to take for granted. I’ve been in the graphic arts for so long, sometimes it’s hard for me to believe that the whole world has not yet caught on to the idea that ink and … Continue reading

Don’t Steal, But Don’t Get Robbed, Either

We live in a digital age. That has meant trouble for content creators since the internet took off at the turn of the century. Presenting one’s work in a digital format is a double-edged sword: distribution is easy. Too easy. Replication without degradation is a fairly simple process. For that reason, many users are completely … Continue reading

Getty Outta Town

What a difference a week makes! When I put up my first post on this topic, I had already resigned myself to losing a big pile of money just to get this nasty monkey off my back. I felt like a criminal. An unwitting criminal, to be sure, but I did feel oddly guilty. After … Continue reading

Getty Me Outta Here!

This week I learned a valuable lesson at a rather high price. This will never happen to me or any of my clients again. Hopefully, I can help to keep this from happening to you. I have a web site, of course. I started it in 1998, around the time I incorporated my company. Last … Continue reading

Because Art DOES Matter

As I freely admit, I live in New Jersey, but I am from BROOKLYN. And you can’t take the Brooklyn out of this girl. Nor can you deny her basic need to be within driving distance of “The City” (aka Manhattan). Unlike so many of my dearest friends, I have never been able to move … Continue reading

Sinking Ships

Back in the early 1990’s, I worked for a type shop called Characters Typographic Services. In case you don’t know, type shops were businesses that consisted of craftspeople who knew how to make the printed word look glorious. We did work for all of the major New York ad agencies: Ammurati & Puris, Lois Pitts, … Continue reading

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