Speaking Productionese
production
You Know More Than You Think You Do
I’VE KNOWN THIS FOREVER. YOU DON’T? When you’ve been in a business for a while, there are things you tend to take for granted. I’ve been in the graphic arts for so long, sometimes it’s hard for me to believe that the whole world has not yet caught on to the idea that ink and … Continue reading
Getty Outta Town
What a difference a week makes! When I put up my first post on this topic, I had already resigned myself to losing a big pile of money just to get this nasty monkey off my back. I felt like a criminal. An unwitting criminal, to be sure, but I did feel oddly guilty. After … Continue reading
Getty Me Outta Here!
This week I learned a valuable lesson at a rather high price. This will never happen to me or any of my clients again. Hopefully, I can help to keep this from happening to you. I have a web site, of course. I started it in 1998, around the time I incorporated my company. Last … Continue reading
Sinking Ships
Back in the early 1990’s, I worked for a type shop called Characters Typographic Services. In case you don’t know, type shops were businesses that consisted of craftspeople who knew how to make the printed word look glorious. We did work for all of the major New York ad agencies: Ammurati & Puris, Lois Pitts, … Continue reading
Success is in the Details
In the pursuit of a wider audience for my talents, I am starting this blog. I’m Tracey Lawrence, digital artist, problem solver, teacher and creative consultant. I have years of experience addressing graphic arts problems and helping small businesses achieve their communications goals. The tools continue to evolve, and I stay on top of them … Continue reading
Graphic Detail Incorporated
